United Nations Entity for Gender Equality and the Empowerment of Women put out an article that went viral on October 21, 2013. the article was mostly pictures, but pictures can speak a thousand words. There was a description to the article and it basically was making aware what happened when you search women on a Google search. The UN Women described these Google searches to be disturbing and illustrated that sexist attitudes still exist in our society today. Google searches like “women cannot”, “women should”, “women need to” and “women shouldn’t,” ended up with these auto complete results: “women need to be put in their places,” “women cannot be trusted,” “women shouldn’t have rights,” and “women should stay home.” The reason these results come up is because they are the most popular searches, which is just unthinkable. The article proved itself to be credible because it stated that each image was found on September 9, 2013. Google is the most popular search engine and its job is to keep things current and appeal the most popular items. The article wanted to make aware that gender inequality still exists and we have a long way to go.
There were many takeaways in this article in regards to marketing and this is the most interesting articles I have read in a long time. The first key takeaway is how influential Google is. The fact that this grabbed the attention of UN Women all because of Google searches is very influential. This is key for marketers and how they represent their company and brand. One small thing can go viral and the company can be looked at negatively by Google, the world’s largest search engine. Another takeaway for marketers is the idea of women in society today. Marketers want to be sure to keep women in a positive light not only to attract them, but be a a part of the movement of gender equality. The last takeaway is how credible is Google. This is key for marketers because they need to know what to use and what to ignore when doing research for their company.