Fill Your Company with Athletes

Fill Your Company with Athletes

David K. Williams with Forbes Company gave 6 reasons to fill your company with athletes. He explains that there are some literal athletes within the company, but he advises his employees to hire people with athlete traits. An athlete will exemplify leadership which will always make for an exceptional hire. 

Reasons to hire athletes and exemplify their traits:

1. Athletes are relentless and have exceptional work ethic. They know what it is like to succeed, but also fail and will not give up until they succeed. 

2. Athletes make and achieve goals. When something goes “unplanned” they find another avenue of succession. They use mentality over physicality.

3. Athletes conform to necessary skills. They have their own special skills, but will always work on new skills to enhance current skills and overall performance.

4. Athletes are like entrepreneurs. They know how to see the big picture and make long-term goals and then create a strategy to ensure success. 

5. Athletes know balance. They know what to do to be the best possible worker and let nothing unnecessary get in the way. 

6. Athletes are team members. They know the strengths of each member of the team and highlight them. They know that having negative attitudes and bad “sportsmanship” is not the answer and gets you no where.

 

There were many takeaways from this article. One is that advising employees to hire athletes because it is an exceptional hire because of their athletic traits. This is key for any marketing department because they need team players to ensure there will be collaborative ideas and work being done. Another takeaway is that athletes are leaders. A Sales Manager can take this when looking to hire the Sales people because that new person could possibly be a manager one day. The last takeaway is that athletes know balance. As a marketing manager or team member you want someone that will be reliable inside and outside of the office just because there are often times in marketing where work is taken out of the office. 

Forbes thought of the day: 

“ Good sense is at the bottom of everything: virtue, genius, wit, talent and taste. ”

— J.J. de Chenier

Apple is now #1 Brand

http://www.nytimes.com/2013/09/30/business/media/apple-passes-coca-cola-as-most-valuable-brand.html

 

According to Stuart Elliot of the New York Times, Apple has now passed up Coca-Cola as Most Valuable Brand. Apple is now the number one brand in the world and this is backed up with the annual report of Best Global Brand. This is the first time in 13 years that Coca-Cola has not been the number one brand.

A surprising comment from Jez Frampton, global chief executive at Interbrand, explained the number one brand and said, “This year, the king is Apple”.  Frampton also mentions in the article that every so often a brand changes the lives of others; this year Apple changed lives because of its ethos. The article continues to explain that Apple is the true example of marketing, being the poster child for every community. In fact, the top 10 brands are all involved in technology and their marketing has changed consumer behavior in how we buy and communicate.

On the other hand, a Coca-Cola executuve mentioned last year when they were the number one brand that “nothing lasts forever”, which can be interpreted as they new it was coming. When Apple received its number one brand, Joseph V. Tripodi, executive vice president and chief marketing and commercial leadership officer, congratulated Apple and was humbled to still be apart of such an esteemed group of brands.

 

There were many takeaways in this article and many people in the marketing field can find the information useful. One takeaway was the comment last year about “nothing lasts forever”. This can be taken away as negativity and defeat. There was a year ahead of the company and you never know what can happen, that a company should never stop striving to be number one. Another take away can  be the Coca-Cola can use this technology brand as number one to their advantage. People want to stay virtually connected as companies want to do with their customers. Coca-Cola can continue to share their brand within friends and family for decades to come. the last take away is that above all, Coca-Cola, remains far ahead of Apple in likes on Facebook fan pages.